You should, at the very least, be able to create cohorts around account and user type.

Tailor your in-app engagements so they’re hyper-targeted to the best possible audience.

Download our TRUSt Framework for In-App Engagements to prevent a communication overload. This will provide checks and balances so sending in-app engagements isn’t a free for all.

Create a framework or charter that everyone needs to stick to.

If you’re mass-sending in-app engagements, users that find the message irrelevant will ignore it and they’ll start to ignore the ones that follow-it’s a real slippery slope.

The painful truth: not everything your company deems important is important to your users. Mistake #2: You’re using too many in-app engagements. Check out this case study to see the real-life impact of using in-app engagements! Infobip, a global cloud communications company, leverages in-app engagements to help customers like Uber, Salesforce, and Burger King to better use and adopt their product.

Are you holding a user event? Set up an in-app engagement for users within a radius of the event urging them to register.Ĭase Study: Using In-App Engagements in Gainsight PX to Improve Adoption.

Do you think an account could get more value from your product if they used a certain feature? Create an in-app engagement just for the users in that account driving them to the area of your product they need to see.

Are users dropping off at a certain feature? Launch an in-app engagement when a user visits that feature providing them with links to educational materials.Here are some ways in-app engagements can improve your product experience: If you’re not using in-app engagements, you’re missing out on a valuable lever for improving product usage, adoption, and user awareness. In-app engagements cut through the noise and are incredibly useful for delivering the right information at the right time. Throughout the day you get bombarded with communications from all over the place-email, Slack, on your phone, etc. Mistake #1: You’re not using in-app engagements. You’ll learn how to fix each of these mistakes as we guide you through the power of our Produce Experience Platform. Pro-Tip: If you want to skip right to the good stuff, register for a live demo of Gainsight PX.

888 critical mistakes live